Giraffe Social

How human is your social?

An 8-minute check-up for your social media.

Twenty quick questions, one tap each. You’ll find out where you land, from genuinely human to a ghost town, plus exactly what to do about it.

No email needed unless you want the full report.

“More human” changes outcomes, not just impressions: brands that respond to people on social see customers spend meaningfully more than brands that don’t, by some estimates as much as 40% more. Source: Sprout Social.

A phone showing a Human Social Assessment result: 79 out of 100, Human, Mostly, on a barometer from Ghost Town to Genuinely Human

How it works

Step 1

Answer honestly

Twenty quick questions about how your social really runs today.

Step 2

See where you land

Watch the barometer settle on exactly how human your social comes out, and how the shape of it breaks down.

Step 3

Get your report

A full written report lands in your inbox: what's holding you back, what to do about it, and a page for your finance director.

What’s in your report

Where you actually stand: a real score, benchmarked against real businesses, not a vague grade.

Exactly what's holding you back and why, in plain English, from people who do this for a living every day.

A concrete plan to fix it, plus a page you can put straight in front of your finance director.

From the founder

Phil Treagus

“Our mission is to help brands be more human on social, because it's usually also what gets the best results. This tool is our way of putting that into practice.”

Phil Treagus · Co-Founder & CEO

Find out where you land.

It's free, takes eight minutes, and you'll walk away with a real answer, even if you never talk to us again.